Sega Saturn Sega 32-bit game console released in Japan on November 22, 1994 and in North America on May 11, 1995. On the day of release of the console in Japan, about 170,000 copies were sold. For some time a competitor of Sony PlayStation. Because the design was heavily modified just before the console was released, Sega could not improve production (i.e. reduce costs) to establish a price battle with Sony. At the time of release, the console price in Japan was 44,800 yen (around $ 490), in the US $ 399, and Sony's product was around $ 100 cheaper. Initially, the console sold well and within 2.5 weeks, 2.5 million copies were sold. However, the growing popularity of the Sony PlayStation console changed this situation.